Ever notice the number of times a client or prospect says some variation of 'I just have one more question,' or 'Just a quick question?' The answers to those questions are the grist of a tips booklet. You may be asked the same or similar questions repeatedly. And whether you think you are a good writer or not, you can always develop tips based on what people have already said they want to know from you. Start capturing those random questions and focus on your answers. Organize the answers by categories, and, voila, there you have it. It's so much easier than digging through your brain to access that stuff that's been rolling around in there for as long as you've been in your current business. Pay attention to which questions are repeated by your prospects and clients. There are bound to be some questions that come up over and over again. Those repeated questions guide you in knowing where to focus not only your tips booklet content but where to develop your products and services in general. Creating the tips booklet from the questions you hear helps develop more educated customers for you. That mean people who have a better idea of what your company provides and how you can improve your clients' lives. Make money from listening and responding! |
